About Us

About NICKI AI

Discover NICKI AI

NICKI AI brings together the art of color and smart technology to help you work better. Get instant color insights and work more efficiently, so you can focus on creating beautiful results every time.

Our Story
NICKI AI platform screenshot

Made for Stylists, Built on Experience

Our Mission
At NICKI AI, we help you work with confidence. We combine smart technology with your creative vision, so you can focus on what you do best.

NICKI started as a trusted assistant in the salon, always there to help. Today, that same spirit lives on in NICKI AI – your smart partner that gives you the right information when you need it.

From color matching to training, our platform works with your style. No matter what products you use or where you work, NICKI AI fits into your routine and helps you do your best work.

From Our Founder

Laith Khatib started as a stylist, learning the perfect balance between creativity and precision. He wanted to make color work easier, so he created a smart system – testing and improving it 23 times using his own color formulas.

The 24th version – called “Project24” – was the one that worked. Instead of a fancy new name, he kept it simple: NICKI AI. What began as a personal tool grew into a complete system that helps stylists work with confidence and consistency.

Laith Khatib

Built for Today’s Stylists

Salons face real challenges: strict product rules, guesswork, and expensive training that’s hard to access. Stylists juggle many roles – artist, innovator, and manager – all while trying to do their best work.

How We Help

NICKI AI solves these problems with one simple solution:

  • Smart Color Matching – Works with any brand to help you get the right color every time.
  • Easy Inventory – Keep track of your supplies and get alerts when you need to restock.
  • Simple Training – Learn new techniques and get help with formulas when you need it.
  • Business Insights – See what’s working and make smart decisions about your business.
  • Everything in One Place – Manage your work and keep track of client preferences easily.

Whether you’re new to the industry or have years of experience, NICKI AI helps you work better and focus on what matters most – your clients and your craft.

The Future of Color is Here

NICKI AI makes your work easier and helps you grow. It’s more than just a tool – it’s your partner in success. As you grow, it grows with you, giving you the confidence to try new things and impress every client.